C r e d i t s / P r o j e c t s / F o l d e r s & S h e e t s
Etched Images Folder / Product Sheets
Design: Lucy White
Art Direction: Lucy White
Copy: Lucy White
Photography: ACP / Alan Campbell Photography
Client: Etched Images / Napa, CA
Shawntana Development Folder / Project Sheets
Design: Lucy White
Production: Lucy White
Illustration/Maps: Lucy White
Agency: Reid Advertising / Costa Mesa, CA
Client: Shawntana Development
Notes: Shawntana needed a stylish design system reflective of their contemporary architecture, which also needed to be presentable to investors. The folder has an embossed logo with the pocket die cut with the step design which is reflected on each project sheet. The project sheet grid was the same for all projects with absolute photo sizes on the front, the back information was flexible to accommodate specific project details.
AMO [Allergan Medical Optics] Campaign / Folder / Product Sheets / Brochures
Design: Lucy White
Copy: Art Silver
Agency: Rosen Kennedy &Associates / Newport Beach, CA
Client: Allergan Medical Optics
Notes: This project was initially done a a pitch from Rosen Kennedy with Lucy designed. The designs won the account for Rosen Kenneday under one condition by AMO - that there were no changes to the design. The Folder reflects each of the products in a consistent graphic form identifying with the specific product by shape and color, for example a sharp graphic for surgical blades.
WesTrend Homes Folder
Design: Lucy White
Production: Lucy White
Agency: Reid Advertising / Costa Mesa, CA
Client: WesTrend Homes
Notes: WesTrend Homes needed a deep pocket folder, it was designed to a clean graphic folder to hold various information.
Hall Design Folder / Product Sheets
Design: Lucy White
Photography: Client supplied
Client: Hall Design / Industrial Design Firm / Palo Alto, CA
Notes: Design System: Folder, Gatefold Brochure & Product Sheets.
Toshiba Media Kit
Design: Lucy White
Agency: The Benjamin Group LLC / Costa Mesa, CA
Client: Toshiba Information Systems
Notes: Media Kit: Folder with Pockets [outside texture design in varnish], Letterhead and Envelope.
Rosso Investors Package
Design: Lucy White
Copy: Lucy White
Client: Rosso Pizzeria + Wine Bar / Santa Rosa, CA
Notes: A compilation of Reviews & Accolades with target of new investors utilizing reviews and information from SF Gate, Yelp, Zagat, etc.
Shamitoff Foods Folder & Sheets
Design: Lucy White
Client: Shamitoff Foods / Redwood City, CA
Notes: Folder, PR, Product & Logo Sheets.
The Fine Arts Museums of San Francisco Folder & Corporate Brochures.
Design: Lucy White
Production: Lucy White
Client: The Fine Arts Museums of San Francisco, MH de Young Museum & Palace of the Legion of Honor / San Francisco, CA
Notes: Folder Design & Brochures for the Development Department - Directed at Donors.
MicroPhase Communication Folder & Product Brochures
Design: Lucy White
Copy: Lucy White
Illustration: Lucy White
Production: Lucy White
Photography: John M Lund
Client: MicroPhase Communications / Woodside, CA
Notes: Branding [including Logo] System with Folder and Mutiple Brochures.
R Squared Branding &Folder
Design: Lucy White
Production: Lucy White
Client: R Squared / Redwood City, CA
Notes: Branding [including Logo] Folder with Square Pockets.
1] 2] 3] 4] 5] 6] 7] 8] 9] 10] 11] 12] 13]
| 1] Brochures | 6] Rack Cards | 11] Logos |
| 2] Folders & Sheets | 7] Newsletters | 12] Packaging |
| 3] Catalogs | 8] Proposals | 13] Web |
| 4] Promotional | 9] Signage | |
| 5] Diredt Mail | 10] Ads |
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